Every Business Needs a Website. Even if you don't sell online you still need a website. It's a great way of collecting leads and advertising what you do 24/7! And you don't have to wait for organic traffic to come your way. You can pay to drive traffic to your site through ad campaigns on dozens of platforms. You need a presence online, whatever you do. Online business is growing every year, and its crucial to have a website to get a slice of that pie. At the core of your business you need a website, that you have full control of.