5 Reasons why a website is needed by every small business

Published by John Littleford in Websites · Friday 01 Nov 2019
Tags: 5, reasons, you, need, a, website

Do you have a business without it’s own website?

No time to read this, scroll down and watch the short video...

Here are the most common reasons small businesses opt not to have one:

“I’m not technically savvy”,
"It's too costly,"
“I‘ve no time”, or the infamous...
“I have enough work and can count on word of mouth referrals, so I don’t need one”.

The reality is that you don't have to be technically savvy, it can be inexpensive and simple to get a professional website for your small business. But, to put it bluntly – not having a website is costing you time and money! Check this out, before making a purchase decision, 88 percent of individuals are researching a company or service on the internet. That's 45.36 million online business searchers.

Yet still, half the small businesses list their number 1 reason for not owning a website as, "Business presently does not need one." I’m not a statistician, but here I can see a glaring disconnect.

Still not sure if your business needs a website. Then please read on...

1. Having a website will attract fresh clients and create more income for your business.

This is huge, if businesses don’t move with the times they will get left behind, so let me say this again: “before making a purchase decision, 88 percent of individuals are researching a company or service online.” So, you have no chance to capture a share of this market if you don't have a website.

Even if you're not, your website will be available 24 hours a day, 7 days a week and 365 days a year. During and outside office hours, a website functions as your ‘always accessible’ business promoter. When potential customers do their research, they will compare your business against your competitors. This is where a good website will help you convert these people into customers.

2. Just by having a website, you add immediate trust and credibility to your business.

Look, the modern consumer is a cautious one; The reality is, only 40% of people said that they would trust a company without a website. Just by having a nice website boosts your credibility as a legitimate company. First impressions count, and a website will provide a well-designed introduction to your company that can create a very powerful impression. A website will not only help your business to stand out from the crowd but also highlight your expertise. In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.

3. It's not as difficult as you believe, or as costly.

To have a website, you don't need to be technically savvy. Many web development firms have very easy sign-up procedures that make the method fast and painless for you. It can be very affordable. Websites give a better investment return than any other type of advertising. If you plan to market your company, your first priority should be a website. By driving you fresh clients and constructing your brand, the comparatively small investment of having a business website will pay dividends over time. It is also a legitimate business expense and a write-off of taxes.

4. Having a website will ultimately save you time.

It requires time to communicate with prospective clients whether you are trading emails, making calls, or handing out proposals. By offering responses to popular client issues and requests, your website can save you that time. What does that mean to you? You can spend your time doing more precious stuff.

5. Position yourself and keep your brand under control.

A website acts as a messaging platform and shapes your business ' online perception in a way that your social media channels cannot deliver. The platform enables you to position yourself in the market in order to obtain the precise customer type you are looking for. Many company owners, sometimes unknowingly and/or negatively, have been evaluated online. How are you affected by this? 79 percent of internet reviews have readers believe them. By publishing your own favourable testimonials, you fight this negativity.

To summarize…

You need a website, and it’s easier than ever to get one.

So again, while we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business. If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority. It’s easy to be a better business.

Get a website.

All the best John